Naifactory is a creative studio born in 2008 with the launch of its first project: Naif Magazine, an international design and trends publication for contemporary parents with a fresh and contrasted vision of the children’s universe. In 2104, after nearly 7 years, Naif Magazine ended, but the experience left its mark, and since then, the studio draws from that imaginative and inspiring source, applying and proposing ideas to clients seeking a playful and innovative look at design, ephemeral architecture and creative projects.
I have a degree in Superior Architecture in Valencia and Master in Landscaping in Barcelona. I have worked in studios of architecture in Switzerland, Marseille, Valencia and São Paulo.
I have won architecture awards and built several public buildings, such as schools or cultural centers from my own signature.
In 2012 I start working with ephemeral architecture and I discover my passion for building ideas with my hands.
I enjoy the process and apply my creativity in projects for festivals, town halls, fairs and events in Europe and Brazil.
I am interested in the transversality between science and design, as well as looking for new roads that lead to construction of a more just, solidary and sustainable society.
Trained in circular materials design in Elisava school and graduate in Graphic Design from the UFPE (Pernambuco, Brazil), I have worked in advertising and marketing agencies, design studios and editorials.
After I got pregnant, I founded Naif, a design magazine for parents that was distributed in Spain, Germany, France, United Kingdom, Japan, Korea, USA …
From the experience in the children’s universe we created the naifactory interdisciplinary design studio. From here, and driven by my interest in environmental issues, I am currently researching and creating circular materials to apply to our product design projects and inspire other designers.
I have a degree in Chemistry from the University of Valencia and a PhD in Chemistry from the Leiden University of the Netherlands. During my more than 10 years of research in molecular materials and biomaterials for biomedical applications, I have been able to publish high-impact papers and present them at international conferences.
In the last 5 years I have been dedicated to the activity of technology transfer and innovation, understanding the processes necessary to bring ideas to products. It is in these collective processes of ideation and creativity where opportunities for collaboration between science and industry arise and allow the development of new products that have a positive impact on society and the environment.